How To Build Your DirectMatches Business
You want to bring people in for the free profile and let the system upgrade those that are interested. I find this is the easiest way to build the business. There are so many businesses on the net that people are bombarded every day with new business opportunities. It is very hard to share another great opportunity with them. Even though I believe DM is the Best on the Internet! Plus buying leads can be very expensive and have little results. (Unless you are a great salesman, then I would try it.
I began by doing reverse marketing. This is where you send a letter to the spam that comes into your email and share with them the free advertising that is available here. I have copied a sample of this at the bottom of this message. I also found different sites to advertise for free and put out adds. I would do a search on Yahoo or Google for free advertising. There are thousands of sites.
There are also many business networking sites where you may connect with other business people. Just build relationships and share the free advertising available at DM. Some of these sites are RYZE.com, Adlandpro.com, Bizpreneur.com, SalesSpider.com, & BizzyBlogs.com. There are other DM people on these sites but if you connect with people and build relationships there are always new people coming in and you will connect with some and get them in.
The key is to remember that this is a Marathon not a sprint. It does take time, but if you are willing to put that time in, DM will pay you back. Find what works good for you and then do it consistently and persistently. You will win and win big!
Also, once people sign up check your back office and the personally sponsored list. Call the ones that have a phone number. Welcome them to DM. Let them know that you are available to help them get set up. Many times this will give you an opportunity to see if they are interested in the business aspect. I don't share the buisness unless they ask me then I tell them about it. Check out their profile and send them a message. Say something positive about it and begin to build a relationship with them. When they upgrade, continue to connect with them and help them in any way you can to build their business. Your leaders will rise to the service and these are the ones that you will spend most of your time with. As your organization grows, you will have to prioritize your time. Spend more time with your leaders and continue to build relationships with your new members.
Here is the sample of my first reverse marketing letter.
Hi,
Thank you for including me in your ad campaign. Some professional colleagues of mine will be interested in viewing this. Here is the URL for the Business Directory Site I am affiliated with. You may post a free profile and thousands of professionals will view it.
www.directmatches.com/your username
Getting your ad seen by others is what business is all about. Place your FREE profile today!
( Your Name)
( Your contact email address )
( Your contact phone number )
article by June Giusto
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